Great Ormond Street Hospital is committed to protecting your privacy. This policy explains how we will handle the personal information you provide to us and what we learn about you from your visit to our web site.
Data Protection Act
We are conscious of our responsibilities under the Data Protection Act 1998 and we shall endeavour to ensure that any personal information we obtain and use will always be held, used, transferred and otherwise processed in accordance with that Act and all other applicable data protection laws and regulations.
What is personal information?
Personal information is information that can be used to identify you. It can include your name, date of birth, email address, postal address, telephone number, fax number and credit/debit card details.
What personal information do we collect?
We collect personal information when you ask about our activities, register with us (for example, registering on a discussion board), order products and services (such as publications and email newsletters), or otherwise give us personal information.
By submitting personal data manually or in electronic form to this website, or by using this site, you automatically give your consent that all personal data you submit may be processed in the manner and for the purposes described below.
Other information we collect
If you do nothing other than read pages or download information while using this web site, we will capture and store information about your visit. This information will not identify you. It relates to
(i) the Internet domain and IP address from which you access the web site
(ii) the type of browser and operating system you use
(iii) the date and time of your visit,
(iv) the pages you visit, and
(v) the address of the website from which you linked to us (if applicable).
Why do we collect information, including personal information?
We collect information to help us improve our web service, make each visit more rewarding and enable online interaction with GOSH.
How do we use your information?
We will use your information (personal or otherwise) to provide you with the services, products or information you have requested. We may need to share your information with our service providers, associated organisations and agents for these purposes.
Any information (personal or otherwise) we collect is stored and processed in the UK. Your information is not shared with third parties or used in any other way, other than described in this policy or as required by law, unless you agree.
We reserve the right to share your personal information if we are legally obliged to and to enable us to apply our terms and conditions and other agreements. This includes exchanging information with other organisations for fraud and credit risk reduction and for police investigations.
Security of information
Great Ormond Street hospital is responsible for holding the data it collects from you securely.
Unfortunately, no data transmission over the internet is 100% secure. As a result, while we use our best endeavours to protect your information, Great Ormond Street Hospital cannot guarantee the security of any information you transmit to us and you do so at your own risk. When we collect your information, we use strict procedures and security features to prevent unauthorised access.
Cookies are small files sent by web servers to your web browser (e.g. Internet Explorer, Firefox or Chrome), and stored on your computer's hard drive.
The information is then sent back to the server each time the browser loads a website page from the server. This enables a web server to identify and track individual web browsers.
There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.
Great Ormond Street Hospital uses certain essential cookies which are needed to enable the provision of our website's core service, which is to provide information about the hospital's service. In accordance with the Privacy and Electronic Communications Regulations (EC Directive) 2011, no consent is needed to place these cookies on your browser.
In addition to these essential cookies, the cookies that follow are not essential to provide the core service but do help us to improve our website experience and measure our advertising activity. By using our website you are consenting to these cookies being placed on your browser, however you can disable them using your browser settings. Details of how to do this are listed below.
Google Analytics cookies
Great Ormond Street Hospital uses Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on your computer. Although these cookies are not essential to the core function of the website, they are useful in enabling the hospital to measure the performance of our website, enabling us to improve our online experience for patients, families and medical staff.
When you arrive on our website Google Analytics will place the following four cookies on your computer:
Purpose: Identifying unique visitors
The _utma cookie helps us to identify whether you are new or returning visitor, or how long it has been since you visited our site. This helps us to identify what content is most useful for each type of visitor, and to assess whether our website is successful at providing useful content that means people want to come back. It is what is called a persistent cookie, which means it doesn't expire and stays on your computer unless you choose to delete it.
_utmb & _utmc cookies
Purpose: Determining visitor session
The _utmb and _utmc cookies work together to calculate the time you spend on our site. The _utmb cookie takes a timestamp of the exact time you enter our site, and the utmc cookie takes a timestamp of the exact time you leave. Both the _utmb and _utmc cookies are "session" cookies, which mean they expire at the end of your session.
The information they provide helps us to understand whether pages are useful and engaging. For example, if 100 people visit a page and the average time on the page is just five seconds, we know that the page is not very useful and people do not find the page interesting. If the page has an average visit time of three minutes we can see that the content is working and can use that information to help us improve content on underperforming pages.
Purpose: Tracking traffic sources and navigation
When you reach our site via a search engine result, a direct link, or an ad that links to your page, Google Analytics stores the type of referral information in the _utmz cookie. It provides us with the search term you typed into your search engine; which site you were on before you arrived; if the link was in an email, which email you received; if you clicked on an advert; or whether you typed our web address directly into your browser. The expiration date for the cookie is set as 6 months into the future. This cookie gets updated with each subsequent page you visit, and is therefore the cookie used to determine which pages you have visited on our site.
We use this information in a number of ways. For example, to understand what users are searching for on Google before arriving on our site, enabling us to better prioritise the work of our online editorial team.
ASP.NET session cookie
This cookie is set by IIS, rather than by our CMS provider. However, this is then made available to .net applications such as our CMS in order to track a user during a visit. This cookie is a session cookie and expires upon exit, and does not store personal information.
Purpose: Remembering user preferences on text size and contrast
In order to provide an accessible service to users who require information to be displayed at a larger text size or with high contrast, we set a cookie to remember the users preferences between pages and site visits. The information stored in the browser is limited only to these settings.
Browser cookie settings
If you would like to prevent cookies from being set by this site, or any other, the following links will assist in that aim:
How to change your cookie settings in Firefox
How to change your cookie settings in Internet Explorer
How to change your cookie settings in Google Chrome
Safari (OS X)
How to change your cookie settings in Safari (OS X)
How to change your cookie settings in Safari (iOS)
How to change your cookie settings in Android
The accuracy of your information
While we endeavour to ensure that the information we hold about you is accurate and, where necessary, kept up to date, we shall assume that in the absence of evidence to the contrary, the information you provide us with is accurate. If you inform us, or we become aware, of any inaccuracies in the information it shall be promptly rectified by us. We do not retain any information about you which is out of date or which is no longer required.
Users 16 years and under
If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to the Great Ormond Street Hospital website. Users without this consent are not allowed to provide us with personal information.
Changes to the policy
You have a right to access the personal data we hold about you from using this website. If you wish to obtain a copy of this information, please write to us or email us at the addresses given below enclosing your postal details:
Paul O'Gorman Building
Great Ormond Street Hospital for Children NHS Trust London
Please ensure that you provide a contact name and address when making your request. It will be helpful to us and speed up the processing of your request if you could be as specific as possible about the information you require. However, you don't have to state why you want the information.
Copies of information held about a child who has used the website can only be requested by that child or a person with parental responsibility for that child.
If you have any questions regarding this policy, or you wish to update your details or remove your personal data from our records, please contact us at the above address.
Thank you for visiting our site.